A few clients we've helped & how


Royal Caribbean International
eCRM, loyalty & beyond

Royal Caribbean was our first client. We have worked with both the Royal Caribbean and Celebrity Cruises brands, helping to re-position cruising in a fresh way that encourages new-to-cruise customers whilst still developing long-term loyalty. Over the years they have outsourced their email marketing activity to us and we have worked with them on: 

- Email design & development

- Email broadcast management 

- Loyalty communications 

- Reporting & insight 

- Email lifecycle triggers 

- Flash sale campaigns 

Significantly reduced costs & increased loyalty engagement by 36%

Greenwich Peninsula
CRM solutions & marketing optimisation

London's Greenwich Peninsula is a new and evolving destination for modern living comprising of 15,000 new homes, 13,000 new jobs and 48 acres of public spaces. From property sales to office space rental, cultural events to art, the variety of business activity brought with it challenges when it came to data management and customer insight. 

We have worked across the sales, marketing, operations and customer services departments to help them adopt a data centric business approach. We have worked with them on: 

- Data design & system solutions

- Customer journey mapping 

- CRM & SFMC implementation

- Email communications strategy 

- Digital design & production 

- Campaign management  

Reduced customer churn by 25% and increased reporting accuracy by 75% 

Scott Dunn Travel
Data Design & Automation

Scott Dunn is a luxury travel company who organise bespoke holidays and experiences for customers. Loyalty and retention is important to them. The ability to build a single customer view within the limitations of their tech stack is a challenge they'd like to prioritise to give customers a more personalised experience. We worked with them on: 

- Data design & categorisation 

- Template optimisation & production

- Lifecycle planning & automation 

- Sales & marketing alignment 

- DotDigital re-structure

Increased outbound sales calls by 65% by developing more efficient data processes and increased enquiries through email by 84% 

Thistle hotels
Creative strategy & campaign management

Thistle Hotels are part of glh Hotels, the largest hotel operator in London. They outsourced all of their email marketing and campaign activity to us but our particular focus was on Thistle Hotels as it transformed and re-branded from a regional hotel chain to a brand exclusively in London. To reduce their reliance on season-long promotions and fill rooms during low-demand periods we worked with on a new campaign strategy focussing on flash sales and inspiration content. Over the years we worked with them on: 

- Salesforce Marketing Cloud implementation & development

- Data management 

- Campaign strategy & communications 

- Social & content management 

- Email marketing strategy & design

- Digital advertising 

Increased email conversion by 13% & achieved £250k revenue from one 3 day flash sale

Brands we've worked with

Partnerships and Projects


Creative gallery

We treat creativity as a science, not an art. Creativity is not just in the message but the way it is executed. Everything we produce is optimised for the channel and that's what gets results. Here's just a sample of how we do it.

  • Facebook
  • Twitter

©2019 by Routesix.